1. Social activity
Points can be provided for referrals, there is ability to share balance with friends. This is a source of new leads for your store from your current customers.
2. Make your store popular
Your online store can provide credits or money and points that can be used for new purchases or service. Points can be provided for “purchase-associated” activity through registration, reviews, big purchases, visiting the site. Therefore, customers can visit your store more often that stimulates their interest.
3. New purchases are stimulated
Customers purchase products and receive points that can be redeemed for future orders. Thus it may encourage customers to earn enough points and buy more.
To attract more customers to a store, you need to stimulate them to visit it. Enhance social activity, set different reward rules, offer points for future purchases in the store. Your customers will be able to convert points into real money, share them with friends, and earn credits for website activity. Improve your store functionality using the Magento Customer Balance & Rewards plugin. You can read more about how to use reward points in Magento in our blog.